Root Cover Up
Regular price
$10.35
Sale price
$34.50
Why it's WOW
- Easy, instant, precise: just press, no mess!
- Temporary color stays until shampoo’d out (you can swim in it!)
- Reflective mineral powder for a multi-dimensional, natural look
- Never stiff, sticky, or waxy like mascaras, crayons and sprays
- Great value! 6 months to 1 year usage for one compact
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Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free
Why it's WOW
- Easy, instant, precise: just press, no mess!
- Temporary color stays until shampoo’d out (you can swim in it!)
- Reflective mineral powder for a multi-dimensional, natural look
- Never stiff, sticky, or waxy like mascaras, crayons and sprays
- Great value! 6 months to 1 year usage for one compact
Our root concealer has no waxes, no dyes, no PPD’s + cruelty-free
Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.
MICA, TALC, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, ZINC STEARATE, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS STARCH, ALUMINUM STARCH OCTENYLSUCCINATE, KAOLIN, PHENOXYETHANOL, DIMETHICONE, TIN OXIDE, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 19140 (Yellow 5 Lake) FORMULA #707-0
Although we strive to be as accurate as possible, we do not warrant that product descriptions or other content on our websites or Platforms are free from error, complete or current.
How to use Color Wow Root Cover Up
Load up the small end of the brush with powder, hold your hair flat down to your head and press. Think of a stippling/stenciling motion rather than a brushing. Repeat until the area is completely covered.
How does Root Cover Up work?
It uses a positively charged mineral blend powder that attaches to your negatively charged hair. Once applied, it is sweat-proof, rain-proof and swim-proof.
Is Color Wow Root Cover Up safe?
Yes! Root Cover Up is free of dyes, waxes, and parabens, making it safe for all hair types.
How long does Color Wow Root Cover Up last?
Until your next shampoo. It washes out completely with shampoo.
How often should you touch up your roots?
When applying permanent color, we recommend every 4-6 weeks.
For RCU we recommend every time you start to see your grey or root regrowth coming through. It’s safe to use every time you wash.
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